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[Added: 15.10.2010]

Lavazza launches 2010 calendar - Italian coffee brand Lavazza has launched its 18th iconic calendar and a pan-European advertising campaign.

Meykar operates as the sole distributor of Lavazza Blue products in the Western Turkey.  The 2010 Lavazza calendar illustrates ‘The Italian Espresso Experience' through Italian music. It features six world-famous models and takes inspiration from six well known Italian songs, such as Nessun Dorma and Con te partiro'.  The calendar aims to underpin the affinity between Lavazza with fashion, art and culture. The artwork will form the basis of a worldwide multi-million EUR advertising campaign.